Privacy Policy
Effective Date: 05/04/2026
Last Updated: 05/04/2026
Quality Roots (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and related services (collectively, the “Services”).
Scope of This Policy
This Privacy Policy applies to information collected through:
- Our e-commerce website
- Our mobile applications (iOS and Android)
- In-store and customer support interactions
- Communications, including email, SMS, and customer service inquiries
- Third-party platforms where we interact with you
By accessing or using our Services, you agree to this Privacy Policy.
Information We Collect
Information You Provide
You may provide personal information directly to us, including:
- Name
- Email address
- Phone number
- Date of birth (for age verification)
- Government-issued identification (where required by law)
- Payment and billing information
- Account credentials
Transaction and Order Information
- Purchase history
- Product preferences
- Order details, including pickup or delivery where available
Information from Other Sources
We may receive information about you from third-party sources such as:
- Service providers and technology partners
- Marketing and analytics platforms
- Social media platforms when you interact with us
We use this information to improve accuracy, personalize your experience, and support our operations.
Automatically Collected Information
When you use our Services, we may automatically collect:
- IP address
- Device type, operating system, and version
- Browser type and settings
- Usage data such as pages viewed, interactions, and session duration
- App diagnostics, crash logs, and performance data
Mobile App Permissions
Depending on your device settings, our mobile application may request access to:
- Location services to verify regional eligibility and improve store recommendations
- Push notifications for order updates, alerts, and promotions
You can manage or revoke permissions at any time through your device settings.
Sensitive Information
We may collect sensitive personal information, such as government-issued identification, solely for:
- Age and identity verification
- Compliance with applicable cannabis laws and regulations
This information is handled with enhanced security and used only where necessary.
How We Use Your Information
We use your information to:
- Verify your age and identity
- Process and fulfill orders
- Provide customer service and support
- Send transactional communications such as order confirmations and updates
- Improve website and app performance
- Personalize your experience
- Detect, prevent, and investigate fraud or unauthorized activity
- Comply with legal and regulatory obligations
With your consent, we may also:
- Send marketing emails and SMS messages
- Provide loyalty rewards, promotions, and personalized offers
You may opt out of marketing communications at any time.
Cannabis Regulatory Compliance
As a licensed cannabis retailer in Michigan, Quality Roots is required to:
- Verify legal purchasing age
- Maintain certain transaction records
- Report required data to state-mandated compliance systems
We limit data collection and sharing strictly to what is necessary to meet these obligations.
Sharing of Information
We do not sell your personal information.We may share your information with trusted third parties, including:
- Payment processors
- E-commerce and mobile app infrastructure providers
- Analytics and performance monitoring providers
- Delivery or fulfillment partners where applicable
- Marketing service providers with your consent
- Government or regulatory authorities when required by law
All third parties are required to safeguard your information and use it only for authorized purposes.
Cookies, Tracking and Analytics
We use cookies, pixels, and similar technologies to:
- Understand user behavior and engagement
- Improve functionality and performance
- Personalize content and experiences
We may also use third-party analytics tools to evaluate usage trends and improve our Services. You can manage cookie preferences through your browser settings and control tracking permissions through your device settings.
Do Not Track: Our Services do not currently respond to browser “Do Not Track” signals.
Advertising and Marketing Practices
We may use your information to deliver relevant marketing communications and advertisements. Third-party partners may use cookies or similar technologies to:
- Measure campaign effectiveness
- Deliver content tailored to your interests
We do not allow third parties to use your personal information for their own independent purposes without your consent.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information, including:
- Encryption technologies such as SSL
- Secure data storage systems
- Access restrictions and internal controls
While we take security seriously, no method of transmission or storage is completely secure.
Data Retention
We retain personal information only as long as necessary to:
- Provide our Services
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
Your Privacy Rights
Depending on your state of residence, you may have the right to:
- Access your personal information
- Request correction or deletion
- Opt out of marketing communications
- Restrict or object to certain data uses
To exercise your rights, contact:
You may also manage certain information directly through your account settings.
Your Choices
- You may opt out of marketing emails or SMS messages at any time
- You may disable cookies through your browser settings
- You may control app permissions through your device settings
Please note that limiting certain data may affect your ability to use some features of our Services.
Children’s Privacy
Our Services are intended only for individuals legally permitted to purchase cannabis. We do not knowingly collect personal information from individuals who do not meet legal age requirements. If such data is identified, it will be deleted.
Third-Party Services and Links
Our Services may contain links to third-party websites or integrate third-party tools. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy periodically. When we do, we will revise the “Last Updated” date.
Your continued use of our Services after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact:
Quality Roots
1700 Tull Ct, Waterford Township, MI 48327