Choice Labs was founded in 2017, and it was the first business to sell recreational cannabis in Jackson County. That set the tone for the brand to become Michigan's first vertically-integrated cannabis producer, handling cultivation, processing, and retail all under one roof.
Their science team works across multiple extraction methods depending on the end product, from hydrocarbon extraction for preserving terpenes in concentrates to ethanol-based distillate for vape oil and lower-cost dabbing products like shatter and live resin.
Choice Labs has built a reputation as one of the more technically sophisticated processors in the state, producing flower under the Crude Boys label, edibles including Choice Chews gummies and CannabisPM sleep-focused gummies, and vape cartridges under the Drip brand.